## The pace shifts
After three weeks of relentless climbing across the leaderboard, today's tape reads like a market catching its breath. The compression has eased, the top-end has cooled marginally, and the middle is starting to look honest about itself.
Of the 506 active products carried into today's pricing, 70 closed lower, 70 closed higher, and 366 traded effectively flat (within +/-5 points). Average movement was -3.9 — a measured but meaningful softening that reflects how much of the recent run has been sentiment rather than fresh signal.
## Today's #1: Bad Bunny x Adidas Response CL
Benito holds the crown at 94.7 (-2.3), trigger reading "Reddit + resale firing." The Paso Fino still moves at 3.2x retail on StockX and the supporting cast — pop-up listening parties, the Tiny Desk run, the looming tour — keeps the cultural rationale loud. He's now spent eleven straight days at the top of the board.
## Risers worth watching
Five products hit today's +15 jump cap, all of them collabs catching a tailwind: **Nike Air Tuned Max Celery** (40.4), **Wales Bonner x Adidas Samba** (37.0), **Aime Leon Dore x New Balance 993** (35.6), **Rick Owens x Converse TURBOWPN** (25.9), and **Loewe x On Running Cloudtilt** (45.1). The Wales Bonner and ALD moves are particularly notable — both are climbing out of cooling territory after a quiet stretch, suggesting the resale floors found their bottom.
## The fallers: World Cup kits give back
The most striking softening is in the international kit cycle. **Germany 2026 Home** (-15 to 80.6), **Mexico 2026 Home** (-15 to 82.0), and **Japan 2026 Home** (-15 to 75.9) all hit the daily cap to the downside. The Footy Headlines reveal cycle has moved on, and with the tournament still six weeks away, the early-adopter rush is unwinding into a more sustainable demand baseline. Expect these to find their level around 65-70 before the group-stage bounce.
## New on the board
Three new products were added today, all entering at SURGING:
- **Adidas Germany 2006 World Cup Remake Kit** (75.5) — the 20-year anniversary nostalgia drop sold out at most UK retailers within hours - **Shai Gilgeous-Alexander Camo Sig** (76.5) — Converse signature dropped same week the Thunder closed out the West, resale at 2x retail before the second drop - **Pharrell x Adidas Humanrace Jellyfish** (76.0) — chunky-soled counterpart to the Vario Flat Earther, the second Pharrell silhouette of April
## The shape of the market
Distribution today: 9 ON_FIRE, 69 SURGING, 77 RISING, 279 STEADY, 70 COOLING, 2 SLEPT_ON. That STEADY block is the key story — 55% of the catalogue is now sitting in the honest middle, where most of culture actually lives. The market needed this rebalancing.
— Andy C