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MARKET UPDATE 2026-04-29 03:20:37 BY ANDY C

The Daily Drip: JJJJound steals the throne, three new collabs crash the index

# The Daily Drip — 29 April 2026

## TODAY'S #1 **JJJJound x Asics Gel-Kayano 14** climbs back to the top with a drip score of **93.88**, edging the Virgil Abloh Archive AJ1 Alaska off the throne it had held since the weekend. Reddit chatter on r/Sneakers is the loudest signal driving the move, with sticky resale prices and a fresh appearance in Hypebeast's "Best Sneaker Releases This Week" Week 2 round-up keeping the editorial heat at maximum. JJJJound continues to do more with less.

## THE BIG PICTURE We pulled some air out of the top of the index today. ON_FIRE narrowed to **13 products** (down from 14), SURGING to **49** (down from 62), and we grew the bottom of the curve - **77 in COOLING**, **17 SLEPT_ON** - because not everything labelled "hot" actually is. STEADY is now the largest bucket at **213 products**, which feels closer to honest.

The leaderboard is also better balanced across categories. Sneakers and collab drops still dominate, but Cartier, Rolex and Dior all sit in the SURGING tier, and three of the top thirty are KIT_CULTURE pieces.

## BIGGEST RISERS - **Travis Scott x Nike Air Max 1** +10.21 to 82.51. The Cactus Jack universe keeps printing - the SpongeBob capsule lifted the whole brand and the OG Air Max 1 collab is riding the wake. - **Adidas x Pharrell Williams VIRGINIA** +8.56 to 68.96. The slowest of the slow burns finally finds an audience as quiet luxury continues to eat loud streetwear. - **Louis Vuitton x Pharrell Millionaire Sunglasses** +7.74 to 74.64. Coachella aftershocks plus a clutch of celebrity sightings did the work.

## BIGGEST FALLERS - **Adidas Campus 00s Dark Green** -15.00 to 58.80. Hit the daily cap. Campus 00s was always going to give back ground once the wave broke. - **ASICS GT-2160 White Pure Silver** -13.58 to 60.42. The silver moment in running silhouettes is cooling, and Hoka has eaten a chunk of mindshare. - **Stussy x Nike Air Penny 2** -13.53 to 44.27. The Stussy halo is real but Penny 2 was never the right canvas for it.

## NEW ENTRIES Three drops with genuine cultural weight enter the index today: - **Stella McCartney x Jeff Koons Capsule** debuts at **78.5**. The Slippery When Wet slogan, the platinum Rabbit pendant at Gagosian, and Amelia Gray fronting the campaign do most of the lifting. - **adidas x Arsenal x Places+Faces Capsule** debuts at **76.8**. Saka and Calafiori in front of the camera, PLACES+FACES cherubs hovering over Arsenal cannons. Football fashion has been chasing this energy for two seasons. - **Hunza G x Burberry Check Swimwear** debuts at **73.2**. The crinkle-stretch swimwear that runs every Hampton's pool now cut with the most weaponised check in fashion. Summer 2026's pool uniform is decided.

## WATCH LIST The 2026 World Cup kit cycle is heating up as Mexico's Adidas redesign lands and Brazil resolves the Jordan colourway controversy. Expect KIT_CULTURE to push harder into the top tier through May.

— Andy C

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