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MARKET UPDATE 2026-05-13 03:26:21 BY ANDY C

Daily Drip — 13 May 2026: A Five-Way Tie at the Top, Real Madrid Joins the Hot Tier

## A flattened ceiling

Today's leaderboard is unusual: five products are sitting at a 99.5 drip score, a polite five-way tie at the very top of the index. Hellstar x Adidas Superstar II, Puma's Pokemon 30th Anniversary, Nike's Air Max 90 Tiempo World Cup, Wales Bonner x Adidas SL72 and JJJJound x Asics Gel-Kayano 14 are all firing on every signal at once, search, social, editorial, retail demand and resale.

Below them, the ON_FIRE band tightened to 36 products (about 6.6% of the 548 we track). The status distribution moved closer to the target shape we've been steering toward: 13% SURGING, 22% RISING, 35% STEADY, 18% COOLING, 5.5% SLEPT_ON.

## Biggest movers

Five products hit the +15 single-day cap on the way up:

- **Pharrell x Adidas Humanrace Samba** (96.65, ON_FIRE) — the Humanrace silhouette is back in the celebrity rotation after a quiet quarter. - **Adidas x Gucci Bucket Hat** (96.09, ON_FIRE) — small accessory, big TikTok moment after Sabrina Carpenter's tour reveal. - **Real Madrid 2025-26 Home Kit** (95.89, ON_FIRE) — La Liga title celebration sent the white-with-pink-stripes shirt into a fresh resale spike. - **Nike Air Max 95 Big Bubble Palace** (92.36, ON_FIRE) — Palace re-energised the dormant AM95 chassis. - **Jurassic Park x Nike Ja 3** (89.73, SURGING) — film tie-in working harder than expected.

The cooling end was equally sharp: ASICS's GEL-SD-LYTE and Gel-Kinetic 2.0, the Adidas Response CL White Tint, the Palm Angels Track Suit, and the Oakley Sutro Prizm Lenses all fell the full -15. None of these had any external signal life today, and the rebound looks unlikely without a fresh narrative.

## New entries

Three products joined the index today, all picked up from the May release calendar:

- **Bluetile x Nike SB Dunk Low** enters at 82.5 (SURGING). The wide release on 12 May has been described by SneakerNews as the standout SB sub-brand collab of the year so far. - **Manchester United 2026-27 Home Kit** enters at 78.0 (SURGING) ahead of its 14 May reveal. The leaked Admiral-era shoulder banding has been the loudest United kit reaction in years. - **Juventus x Studio Sgura Fourth Kit** enters at 71.5 (RISING). Italian fashion press is treating it as a SS26 reference piece more than a football product.

## What we're watching

The cross-category picture is healthier than it was a week ago. Sneakers no longer dominate the upper tier — Wales Bonner and Pharrell collabs, the Gucci accessory and three football kits all sit alongside JJJJound and Hellstar in the high band. The Real Madrid kit pop, in particular, is the kind of cultural-not-just-commercial movement we want the index to surface.

Tomorrow's focus: whether Manchester United's official 14 May reveal pushes the kit past Liverpool's 25-26 home into the upper SURGING band, and whether the Bluetile SB can hold its entry score once the post-drop resale settles.

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