Quarter-Final Eve: England Tops the Board as Norway's Blackout Shirt Storms In
The board woke up on quarter-final morning with a clear message: this World Cup belongs to the survivors.
**England on top.** The England 2026 home kit holds the number one spot at 94.9 (+0.9), level on score with the Bad Bunny x Adidas F50 "Spiderweb" and just ahead of the LABUBU x FIFA crossover at 94.7. With Norway waiting in Miami on Saturday, England shirts are moving at a pace Nike reportedly did not plan for. The away kit sits at 92.7.
**Tonight: Morocco v France.** Both nations' kits are riding the fixture. Morocco's Puma away shirt has pushed to 90.1 and the Fes-embroidered home shirt to 87.9, while France's home and away Nike kits sit at 91.0 and 91.6. Whoever goes through tonight in Boston will own Friday's board.
**New entry: Norway 2026 Away Kit, straight in at 84.** The all-black Haaland shirt is sold out nearly everywhere and resale is climbing ahead of the England tie. It is joined by two more debutants: the Sp5der x Adidas F50 "Chrome" (76), Young Thug's metallic take on the boot of the summer, and the Nike Total 90 (71), the football-coded sneaker stylists keep calling the shoe of the season.
**Biggest riser: the Moon Shoe keeps climbing.** The Nike Moon Shoe "Soft Pearl" jumped the full +15.0 daily cap to 57 as the Jacquemus colourways continue their run as 2026's fashion sneaker story. Kit culture's long tail also moved, with Netherlands and Croatia home shirts up 15 points on the retro-fashion wave that has jerseys selling as streetwear regardless of results.
**The fallers tell the tournament's story.** Egypt (-7.8), Czechia (-7.2), Turkiye (-7.1), Jordan (-7.0) and Panama (-7.0) all slid as their nations' runs ended, and the previously red-hot kits of Brazil, Mexico, USA and Portugal have begun their descent from the mid-90s. Ten of today's ten biggest fallers are kits of eliminated sides.
**The shape of the market.** Of 674 tracked products, 14 are ON FIRE, 64 SURGING, 170 RISING, 282 STEADY, 134 COOLING and 10 SLEPT ON. The top of the board is genuinely cross-category: kits, a vinyl toy, two football boots and a 1972 running shoe reissue. Sneakers do not own culture this month. The World Cup does.