Luxury#41 of 94
Rolex GMT-Master II Pepsi
by Rolex
36.5DRIP SCORE / 100
▲ +11.5 (+46%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
The Rolex GMT-Master II Pepsi is the watch world's most recognisable icon, its red-and-blue bezel a universal symbol of horological obsession. The Pepsi transcends its tool-watch origins to become a cultural touchstone, worn by collectors and newcomers who recognise that some designs achieve perfection and never need to change. Demand continues to outstrip supply because timelessness is the ultimate scarcity.
Score history
13 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 30 Sep.
Now36.5
Peak94.4
Low23
Signals
- Editorial heat74today
- Retail demand57today
- Social velocity52today
- Search momentum5today
- Collab factor1today
- Reddit buzz32last read 7 Jun
More in Luxury
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.