Luxury#64 of 94
Chanel 25 Bag (Matthieu Blazy)
by Chanel
32.2DRIP SCORE / 100
▼ -5 (-13.4%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Matthieu Blazy's Chanel 25 is the first real test of his tenure, and the early verdict is emphatic: a hobo-slouched reworking of Chanel's codes that has already landed on Hailey Bieber and Kylie Jenner before most stores even have it. A Michel Gondry campaign starring Margot Robbie gave it cinematic launch velocity, and the four-size, multi-finish rollout signals Chanel betting big. It is the most-watched luxury bag of the season, full stop.
Score history
17 Jun2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now32.2
Peak80.5
Low32.2
Signals
- Social velocity40today
- Retail demand36today
- Editorial heat35today
- Collab factor32today
- Search momentum18today
More in Luxury
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.