Accessories#57 of 57
Puma x Ferrari Lewis Hamilton No.44 2026 Cap
by Puma
23DRIP SCORE / 100
▼ -4 (-14.8%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Hamilton's switch to Ferrari was always going to shift merchandise, but the No.44 cap has quietly become the season's status symbol. With Lewis now P2 in the championship after a podium run that ignited in China, fans clear the rails every time Scuderia restocks. The Puma collaboration lands the Maranello red without tipping into costume, which is exactly why it works off the grid as well as on it. Right now it is the hottest piece of F1 headwear going.
Score history
22 Jun2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now23
Peak73.5
Low23
Signals
- Retail demand46today
- Editorial heat33today
- Search momentum31today
- Social velocity4today
- Collab factor1today
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How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.