Sneakers#5 of 147
Air Jordan 1 High OG "Love Letter"
by Jordan
65.1DRIP SCORE / 100
▲ +3.3 (+5.3%) today
Rising 60 to 74
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
The most emotional Jordan 1 in years. This "Love Letter" pulls its cue from Michael Jordan's 2003 farewell note to the game, debossing "Much Love and Respect" into aged brown leather and finishing with a classic Black Toe. Storytelling, not on-court nostalgia, is doing the heavy lifting here, and the sneaker world has noticed ahead of the August drop. Expect it to sit near the top of every summer want-list.
Score history
10 Jul2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now65.1
Peak82.5
Low61.8
Signals
- Editorial heat80today
- Search momentum72today
- Social velocity56today
- Retail demand53today
- Collab factor33today
- Reddit buzz85last read 29 Jul
More in Sneakers
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.