Kit Culture#56 of 124
Travis Scott x Nike Phantom 6
by Nike
34.5DRIP SCORE / 100
▼ -4 (-10.4%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Travis Scott as a football boot designer is the kind of unexpected cross-pollination that defines 2026 culture, where artist identities dissolve across mediums. The Phantom 6 collaboration brings his signature experimental energy to the pitch, creating footwear that performs as hard as it impresses. This partnership proves that athletic innovation now lives outside traditional team-sport boundaries.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 30 Sep.
Now34.5
Peak96.7
Low34.5
Signals
- Search momentum45today
- Editorial heat35today
- Social velocity35today
- Collab factor21today
- Retail demand1today
- Reddit buzz59last read 7 Jun
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.