Kit Culture#21 of 124
England Rugby 2026 Home Jersey
by Umbro
45.5DRIP SCORE / 100
▲ +1.1 (+2.5%) today
Steady 40 to 59
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
England Rugby 2026 home jersey is doing what Umbro hoped: blending heritage red-rose iconography with a fit that works off the pitch. With autumn internationals and a packed Six Nations to come, sell-through is already ahead of plan. The third-shirt drop will be a bigger moment.
Score history
22 Apr2 Oct
Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 30 Sep.
Now45.5
Peak98.5
Low44.4
Signals
- Search momentum54today
- Editorial heat44today
- Social velocity40today
- Collab factor22today
- Retail demand18today
- Reddit buzz79last read 7 Jun
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.