Kit Culture#45 of 124
Kansas City Chiefs 2025-26 Super Bowl Jersey
by Nike
38.5DRIP SCORE / 100
▼ -1.1 (-2.8%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
The Chiefs jersey is doing real numbers in resale long after the parade confetti was swept up, anchored by a roster that doubles as a cultural export. Mahomes, Kelce, Worthy: each name carries its own micro-fandom into the merch. Nike has leaned into limited drops on this silhouette and it shows in the searches. Still a barometer for how the NFL is winning the style conversation.
Score history
22 Apr2 Oct
Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 22 May. Dashed: no readings 20 Jul to 30 Sep.
Now38.5
Peak76
Low38
Signals
- Search momentum73today
- Social velocity50today
- Editorial heat21today
- Retail demand18today
- Collab factor9today
- Reddit buzz53last read 7 Jun
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.