Kit Culture#41 of 124
Mexico 2026 World Cup Away Kit
by Adidas
39.1DRIP SCORE / 100
▼ -1.7 (-4.2%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Mexico's Adidas away kit had the cleanest design language of the World Cup hosts' wardrobe, and diaspora demand was enormous. The mural-inspired graphic became a TikTok favourite. Pricing in the US was sharp; in Mexico, less so.
Score history
22 Apr2 Oct
Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 7 Aug. Dashed: no readings 9 Aug to 30 Sep.
Now39.1
Peak100
Low39.1
Signals
- Search momentum49today
- Retail demand45today
- Collab factor22today
- Editorial heat1today
- Social velocity1today
- Reddit buzz90last read 29 Aug
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.