Kit Culture#52 of 124
Japan 2026 World Cup Home Kit
by Adidas
35.6DRIP SCORE / 100
▼ -5 (-12.3%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
The shirt that broke pre-order. Adidas knew the 12 stripes would mean something but didn't plan for what happened next: out-of-stock messaging across Tokyo, Osaka and Fukuoka within 48 hours. The Trefoil's return to a World Cup chest is doing the cultural lifting; the rainbow stripe is doing the social.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 6 Aug. Dashed: no readings 8 Aug to 30 Sep.
Now35.6
Peak99.8
Low35.6
Signals
- Retail demand65today
- Editorial heat28today
- Search momentum15today
- Social velocity8today
- Collab factor1today
- Reddit buzz77last read 29 Aug
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.