Kit Culture#83 of 124
Italy 2026 World Cup Home Kit
by Adidas
25.4DRIP SCORE / 100
▼ -7.3 (-22.3%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Italy's 2026 home kit has the kind of heritage Adidas knows exactly how to update. The subtle striping pattern photographs beautifully and the navy base will outlast the tournament as an off-pitch staple. A kit built for the after-party as much as the match.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 19 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 30 Sep.
Now25.4
Peak97
Low25.4
Signals
- Search momentum36today
- Editorial heat16today
- Collab factor1today
- Retail demand1today
- Social velocity1today
- Reddit buzz73last read 29 Aug
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.