Kit Culture#28 of 124
Juventus x Studio Sgura Fourth Kit
by Adidas
43.3DRIP SCORE / 100
▲ +1.7 (+4.1%) today
Steady 40 to 59
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Adidas keeps pulling Juventus out of the football aisle and into the fashion section. The Studio Sgura fourth kit treats the bianconero stripes like a runway brief, abstract photography, oversized graphic block, conscious-luxury fabrication, and Italian fashion press is treating it as a SS26 reference piece.
Score history
13 May2 Oct
Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 30 Sep.
Now43.3
Peak78
Low41.6
Signals
- Search momentum71today
- Social velocity49today
- Editorial heat35today
- Retail demand34today
- Collab factor9today
- Reddit buzz55last read 7 Jun
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.