Kit Culture#60 of 124
Brazil 2026 World Cup Home Kit
by Nike
33.1DRIP SCORE / 100
▼ -9.1 (-21.6%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Brazil's 2026 World Cup home kit is pure Selecao energy, channelling five decades of football supremacy into a design that carries the weight of expectation and the electricity of possibility. Nike's latest interpretation of the iconic yellow jersey walks the line between reverence and reinvention, a balance that only the most storied football nations can demand. Controversy around the design only amplifies its cultural presence.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 16 Aug. Dashed: no readings 18 Aug to 30 Sep.
Now33.1
Peak100
Low33.1
Signals
- Retail demand31today
- Search momentum16today
- Collab factor13today
- Social velocity11today
- Editorial heat10today
- Reddit buzz90last read 29 Aug
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Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.