Kit Culture#50 of 124
England 2026 World Cup Away Kit
by Nike
37DRIP SCORE / 100
▼ -5.6 (-13.1%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
England's 2026 away kit rejects the safe palette of the past for a unapologetically bold red and navy statement that refuses to blend in. Dezeen's description captures the attitude perfectly, this is English football asserting its identity without apology. The kit becomes a visual manifesto of the national team's confidence heading into the tournament.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 20 Aug. Dashed: no readings 22 Aug to 30 Sep.
Now37
Peak100
Low37
Signals
- Retail demand38today
- Search momentum33today
- Editorial heat26today
- Collab factor8today
- Social velocity1today
- Reddit buzz90last read 29 Aug
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How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.