Adidas Originals x Coca-Cola Collection

Why it's moving

Adidas and Coca-Cola returned with their most expansive collab to date, dropping nine styles across iconic silhouettes on 3 June. The collection taps into the universal nostalgia of Coke's signature ruby red, reworking the Samba, Superstar and Adistar Control 5 with co-branded tongue tabs, cola-cap detailing and graphic-printed uppers. Released on the eve of the World Cup, with Coca-Cola as the tournament's most visible sponsor, the timing was deliberate: both brands planted at the intersection of sport, culture and summer.

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