Collab Drops#132 of 138
Kith x New Balance Made in USA 990v4 Dusty Mauve
by New Balance
32.6DRIP SCORE / 100
▲ +6 (+22.6%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Ronnie Fieg and New Balance's Made in USA partnership reaches a new peak with the 990v4 in Dusty Mauve, part of the Kith West Hollywood opening capsule released in May 2026. The 990v4 silhouette has long been considered the apex of New Balance heritage craftsmanship, and this colourway's muted terracotta-adjacent tone hits exactly where fashion culture is right now. Limited to in-store allocations before the Monday Program global release, this is the kind of purposeful scarcity that keeps Kith x NB at the top of the collector conversation.
Score history
1 Jun2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now32.6
Peak82
Low26.6
Signals
- Social velocity55today
- Retail demand52today
- Editorial heat34today
- Search momentum18today
- Collab factor11today
- Reddit buzz29last read 7 Jun
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