Nike Devin Booker Book 2 Sedona McDonald's

Why it's moving

Devin Booker's Book 2 signature gets the most internet-breaking collab it could ask for, a McDonald's tie-up inspired by the only golden arches in the world painted turquoise, sitting in Sedona, Arizona. It's absurd, it's deeply American, and it's the kind of story-driven drop that cuts through sneaker fatigue and lands in mainstream culture. Dropped June 2 to immediate viral attention, this one proves that the best collabs have a punchline worth sharing. Booker and the Whitaker Group understand the assignment.

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