Collab Drops#90 of 138
LEGO x Nike
by LEGO
42.5DRIP SCORE / 100
▲ +0.2 (+0.5%) today
Steady 40 to 59
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
LEGO x Nike is the kind of left-field collaboration built for the feed: a playful, character-led tie-in that landed in the middle of a World Cup summer, when brands were fighting for attention from every angle. The novelty factor did the heavy lifting, with strong early editorial pickup across Hypebeast and Complex. It speaks to the toy-meets-streetwear crossover that keeps pulling in younger collectors and gifting buyers.
Score history
5 Jun2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now42.5
Peak95.3
Low42.3
Signals
- Retail demand65today
- Editorial heat61today
- Search momentum32today
- Social velocity29today
- Collab factor26today
More in Collab Drops
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.