
Collab Drops#68 of 138
Billionaire Boys Club x New York Yankees Capsule
by Billionaire Boys Club
47.3DRIP SCORE / 100
▲ +4.8 (+11.3%) today
Steady 40 to 59
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Pharrell takes the Bronx. Billionaire Boys Club's latest New York Yankees capsule weaponises the most valuable three letters in sport, the interlocking NY, refracted through BBC's astronaut-luxe graphic language. Anchored by a Satin Stadium Jacket and New Era fitteds, Drop I reads as city uniform rather than merch, landing right as baseball-core and ballpark dressing peak into summer. Steady, credible heat with room to run across the season.
Score history
5 Jun2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now47.3
Peak67.8
Low42.5
Signals
- Retail demand58today
- Social velocity55today
- Editorial heat39today
- Collab factor36today
- Search momentum34today
- Reddit buzz56last read 7 Jun
- Resale price48last read 7 Jun
More in Collab Drops
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.