Kit Culture#31 of 124
Chelsea 2025-26 Home Kit
by Nike
42.3DRIP SCORE / 100
▲ +5.8 (+15.9%) today
Steady 40 to 59
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Chelsea's Nike home shirt has been less about the design than the placement of the new sponsor logo, which has split the fanbase in two. That argument has been fuel for the kit on social, with Reddit and X pulling apart every photograph. Love it or hate it, it's being talked about more than the team's form.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 30 Sep.
Now42.3
Peak76
Low14
Signals
- Social velocity54today
- Editorial heat53today
- Search momentum47today
- Retail demand38today
- Collab factor27today
- Reddit buzz37last read 29 Aug
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.