Kit Culture#42 of 124
Sweden 2026 World Cup Away Kit
by Adidas
39.1DRIP SCORE / 100
▲ +1.2 (+3.2%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Sweden may not be the favourites, but their away shirt is winning the only contest that matters online. The wavy print nods to the nation's 1960s and 70s music culture, ABBA energy on a deep blue base, and the football internet has fallen hard. Critics keep ranking it among the tournament's best, driving search and resale chatter well above what the squad's odds would suggest. A classic case of design outpacing results.
Score history
8 Jun2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now39.1
Peak94.9
Low37.9
Signals
- Search momentum59today
- Social velocity11today
- Retail demand10today
- Editorial heat9today
- Collab factor8today
- Reddit buzz74last read 29 Aug
- Resale price70last read 29 Aug
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.