Kit Culture#95 of 124
New Zealand 2026 World Cup Home Kit
by Puma
17.2DRIP SCORE / 100
▼ -10.1 (-37%) today
Slept On 0 to 19
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
All white, all business, New Zealand's Puma kit is the quiet minimalist entry of the tournament. With the All Whites back on the biggest stage, curiosity is doing the heavy lifting on search and social. It is the kind of neutral shirt that sells to people who never watch the team. Underrated and rising.
Score history
11 Jun2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now17.2
Peak84
Low17.2
Signals
- Retail demand40today
- Editorial heat16today
- Social velocity11today
- Search momentum10today
- Collab factor9today
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.