Kit Culture#63 of 124
England 2026 World Cup Home Kit
by Nike
31.9DRIP SCORE / 100
▼ -15 (-32%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
England's 2026 home shirt is the quiet best-seller of the tournament: a stripped-back white classic with sharp red accents that fans have embraced without the controversy of recent cycles. With the Three Lions among the favourites, demand spikes with every clean sheet and every step deeper into the draw. Tournament progress is the only thing keeping this from going fully ON_FIRE.
Score history
11 Jun2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now31.9
Peak100
Low31.9
Signals
- Retail demand45today
- Social velocity22today
- Editorial heat15today
- Search momentum13today
- Collab factor1today
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.