Kit Culture#34 of 124
Ajax 2025-26 Home Kit
by Adidas
41.9DRIP SCORE / 100
▲ +2.1 (+5.3%) today
Steady 40 to 59
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Ajax's 2025-26 home kit is everything Adidas does right when it leans into a club's aesthetic identity. The thick red centre stripe is back in its boldest treatment in years, the kit number font has been refined, and the sleeve cuff detailing nods to the seventies De Meer era. It has consistently outperformed bigger clubs on social engagement.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 30 Sep.
Now41.9
Peak76
Low12
Signals
- Search momentum91today
- Social velocity52today
- Retail demand41today
- Editorial heat27today
- Collab factor9today
- Reddit buzz34last read 7 Jun
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.