Kit Culture#116 of 124
Uruguay 2026 World Cup Away Kit
by Adidas
10.5DRIP SCORE / 100
▼ -12.4 (-54.1%) today
Slept On 0 to 19
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Uruguay's away shirt is a love letter to 1930, the year La Celeste lifted the very first World Cup. Adidas wraps that history in inky indigo with a shimmering blue-and-orange mantle at the collar, and the football internet noticed. It climbed on heritage alone as the tournament opened, the rare retro-leaning kit that feels both archival and current.
Score history
12 Jun2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now10.5
Peak96.3
Low10.5
Signals
- Search momentum34today
- Social velocity10today
- Editorial heat6today
- Collab factor1today
- Retail demand1today
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.