Collab Drops#120 of 138
Marine Serre x Under Armour Base Layer Capsule
by Marine Serre
36DRIP SCORE / 100
▲ +0.7 (+2%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Under Armour spent its first three decades as a performance label that fashion never quite took seriously. Marine Serre just rewrote that story. Her 30th anniversary capsule reworks UA's early 2000s HeatGear archive through a crescent moon lens, fusing her signature motif with the heartbeat logo and putting the humble baselayer centre stage. With the Proto Speed II sneaker resurrected alongside it, this is the drop that finally drags Under Armour into the culture conversation.
Score history
25 Jun2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now36
Peak77.1
Low35.3
Signals
- Social velocity73today
- Retail demand42today
- Editorial heat38today
- Search momentum26today
- Collab factor1today
More in Collab Drops
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.