Kit Culture#91 of 124
South Korea 2026 World Cup Kit
by Nike
20.9DRIP SCORE / 100
▼ -4.9 (-19%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
What was likely Son Heung-min's last World Cup deserved a kit that talks back, and Nike delivered. The Tigers' 26 home shirt brings back the burnt-red gradient that had been absent since 2002, layered under a Korean tiger pattern visible only under flash photography. Fans noticed, and search interest climbed sharply in the run-up to the tournament.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 30 Sep.
Now20.9
Peak94.4
Low20.9
Signals
- Collab factor11today
- Retail demand11today
- Search momentum10today
- Editorial heat9today
- Social velocity9today
- Reddit buzz57last read 29 Aug
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.