Kit Culture#85 of 124
Morocco 2026 World Cup Away Kit
by Puma
24.6DRIP SCORE / 100
▼ -15 (-37.9%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Morocco are the story of the tournament, and their away kit has become the shirt everyone suddenly wants. After knocking out the Netherlands on penalties and ending Canada's home run, the Atlas Lions have turned a Round of 16 berth into a full cultural moment. Puma's alternate design, all deep red with the green pattern work, is selling on momentum that has nothing to do with marketing and everything to do with the pitch. Expect resale and search interest to climb with every round they survive.
Score history
7 Jul2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now24.6
Peak90.1
Low24.6
Signals
- Retail demand35today
- Editorial heat17today
- Collab factor14today
- Social velocity7today
- Search momentum1today
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.