Collab Drops#130 of 138
Priya Ahluwalia x PUMA World Cup Collection
by PUMA
33.9DRIP SCORE / 100
▲ +1.9 (+5.9%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
PUMA handed its World Cup capsule to Priya Ahluwalia, the British designer known for turning archive and heritage textiles into something modern. The collection rode the tournament's biggest subplot, fashion houses treating kits as runway, and gave PUMA a credible cultural entry against Nike and adidas. Editorial coverage was strong even if resale stayed muted.
Score history
11 Jul2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now33.9
Peak68
Low32
Signals
- Editorial heat43today
- Social velocity36today
- Retail demand30today
- Collab factor14today
- Search momentum8today
- Reddit buzz60last read 11 Jul
More in Collab Drops
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.