Sneakers#10 of 147
Air Jordan 4 WMNS "Birds of Paradise"
by Jordan
61.3DRIP SCORE / 100
▲ +3.2 (+5.5%) today
Rising 60 to 74
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
The women's-exclusive Air Jordan 4 "Birds of Paradise" lands 23 July, timed squarely to WNBA All-Star weekend and Jordan Brand's growing push into women's hoops culture. It pairs a soft Coconut Milk build with tropical Bright Mango and Sundial sole hits and a metallic gold Jumpman heel, a summer-premium look that reads well above its 220 dollar tag. With women's Jordans finally getting flagship storytelling and dedicated packaging, this is the kind of drop that signals where the brand is placing its cultural weight. Expect fast sell-through and a resale bump as the All-Star spotlight peaks.
Score history
14 Jul2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now61.3
Peak75
Low58.1
Signals
- Editorial heat80today
- Social velocity70today
- Search momentum68today
- Retail demand58today
- Collab factor30today
More in Sneakers
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.