Collab Drops#123 of 138
Awake NY x Omi x The North Face Summit Series
by The North Face
35.6DRIP SCORE / 100
▲ +0.2 (+0.6%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Awake NY handed vintage North Face Summit Series shells to NYC airbrush artist Omi, and the result is the loudest outerwear story of the season. Che, a skull, a portrait of Jesus, all rendered in dopamine aqua, bubblegum and violet, it is streetwear as provocation. Riding the same wave as the forthcoming Awake x Air Jordan 6, the collection has the art-world crossover buzz that pushes a niche drop into the wider conversation. One to watch as the AJ6 gets closer.
Score history
18 Jul2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now35.6
Peak60
Low35.4
Signals
- Social velocity68today
- Retail demand34today
- Search momentum30today
- Editorial heat26today
- Collab factor20today
- Reddit buzz35last read 18 Jul
More in Collab Drops
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.