Collab Drops#45 of 138
Gap x Hailey Bieber "The Hailey Jean"
by Gap
52.8DRIP SCORE / 100
▲ +2.4 (+4.8%) today
Steady 40 to 59
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Gap handed Hailey Bieber the keys to its 90s denim archive and the result cleared shelves in minutes. The Hailey Jean, an $89 capsule of Extra Baggy and Low Rise Loose fits stamped with 1996 details, sold out online almost instantly and pulled hour-long queues into the Times Square store. Pairs are already flipping for hundreds on eBay, which for a mall-brand jean is the clearest hype signal there is. It is the biggest mainstream denim moment since the celebrity-collab Gap playbook was reinvented.
Score history
19 Jul2 Oct
Dashed: no readings 20 Jul to 30 Sep.
Now52.8
Peak87.4
Low50.4
Signals
- Social velocity63today
- Search momentum58today
- Retail demand51today
- Collab factor47today
- Editorial heat45today
More in Collab Drops
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.