Kit Culture#46 of 124
Borussia Dortmund 2025-26 Home Kit
by Puma
38.1DRIP SCORE / 100
▼ -1.6 (-4%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
BVB's black-and-yellow identity is one of football's most electric visual brands, and the 2025-26 Puma home kit delivers that energy in clean, updated form. The Westfalenstadion faithful wear this like armour, and the global Dortmund diaspora keeps demand simmering year-round. Not a hype moment, a reliable cultural constant that never fully cools. Grab it before the Champions League knockout rounds light it up again.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 22 May. Dashed: no readings 20 Jul to 30 Sep.
Now38.1
Peak75.7
Low32.3
Signals
- Collab factor49today
- Retail demand46today
- Editorial heat40today
- Social velocity23today
- Search momentum12today
- Reddit buzz52last read 7 Jun
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.