Kit Culture#49 of 124
Atletico Madrid 2025-26 Home Kit
by Nike
37.4DRIP SCORE / 100
▲ +1.7 (+4.8%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Atleti's Nike home kit benefits from the club's tactical aesthetic moment and a renewed European push. Search interest spikes around fixtures and stays sticky thanks to Griezmann and Julian Alvarez bedroom-wall energy. UK distribution has been smarter than recent seasons. A solid mid-table performer with European-week upside.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 22 May. Dashed: no readings 20 Jul to 30 Sep.
Now37.4
Peak83.2
Low35.7
Signals
- Search momentum44today
- Retail demand43today
- Editorial heat42today
- Social velocity29today
- Collab factor22today
- Reddit buzz42last read 7 Jun
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.