Kit Culture#71 of 124
USA 2026 World Cup Home Kit
by Nike
28.1DRIP SCORE / 100
▼ -12.7 (-31.1%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
The USA 2026 home kit sits in the eye of the World-Cup-hosting storm, and the patriotic-but-clean execution is testing well. Pulisic and Balogun are doing the marketing for free. Nike has rolled out the women's sizing properly this time, which expands the addressable market. Expect this score to keep climbing into the tournament.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 7 Aug. Dashed: no readings 9 Aug to 30 Sep.
Now28.1
Peak100
Low28.1
Signals
- Retail demand20today
- Search momentum19today
- Editorial heat7today
- Collab factor1today
- Social velocity1today
- Reddit buzz90last read 29 Aug
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.