Kit Culture#53 of 124
France 2026 World Cup Home Kit
by Nike
35.2DRIP SCORE / 100
▼ -5.7 (-13.9%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
France's Nike 26 World Cup home kit leans into navy purity with a subtle gold pinstripe nodding to the Coupe Lineaire jersey of 1998. With Mbappe, Saliba and Zaire-Emery as the visual leads, it was the kit Nike most wanted on global terraces during the tournament, and pre-order conversion was the highest of any FFF release.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 19 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 21 May. Dashed: no readings 20 Jul to 30 Sep.
Now35.2
Peak99.7
Low35.2
Signals
- Retail demand46today
- Editorial heat20today
- Search momentum18today
- Collab factor9today
- Social velocity1today
- Reddit buzz90last read 29 Aug
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.