Kit Culture#11 of 124
Newcastle 2025-26 Home Kit
by Adidas
48.2DRIP SCORE / 100
▲ +1.5 (+3.2%) today
Steady 40 to 59
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Newcastle's rise back to European competition has changed the conversation around their kit culture, and the Adidas 2025-26 home strip is a smart piece of work. Black and white vertical stripes remain one of football's most graphically pure combinations, and Adidas has kept the design tight, no unnecessary gradients or pattern overlays diluting the impact. The Magpies' resurgence has given this shirt the cultural context it needed. Kit as comeback narrative.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 22 May. Dashed: no readings 20 Jul to 30 Sep.
Now48.2
Peak71.2
Low36.3
Signals
- Search momentum81today
- Social velocity53today
- Editorial heat49today
- Collab factor32today
- Retail demand29today
- Reddit buzz46last read 29 Aug
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.