Kit Culture#57 of 124
Marseille 2025-26 Home Kit
by Puma
34.3DRIP SCORE / 100
▲ +1.6 (+4.9%) today
Cooling 20 to 39
Updated 2 Oct 2026. Scores refresh every morning.
Why it's moving
Marseille's 2025-26 Puma home shirt has become the season's breakout kit moment in football culture, picked up by FashionWeek street snaps and worn ironically by indie acts on summer festival circuits. The graphic boldness sets it apart in a sea of clean templates.
Score history
11 Apr2 Oct
Dashed: no readings 17 Apr to 21 Apr. Dashed: no readings 2 May to 5 May. Dashed: no readings 14 May to 22 May. Dashed: no readings 20 Jul to 30 Sep.
Now34.3
Peak78.1
Low12
Signals
- Editorial heat38today
- Retail demand38today
- Social velocity38today
- Search momentum31today
- Collab factor28today
- Reddit buzz33last read 7 Jun
More in Kit Culture
How the Drip Score works
Every product gets a 0 to 100 Drip Score each morning, a weighted blend of seven signals. Read the method.